Qualities of a Winning Medical Device Product Portfolio

No one ever said that the medical device industry was easy. In fact, it’s a highly competitive field where products must constantly innovate to stay ahead of the curve.

So, what are the key qualities of a winning medical device product portfolio? Obviously, the main goal is to find that which the customer will purchase. A recent survey polled more than 9,000 healthcare professionals to determine what it is they value most from the medical devices they purchase. Here are the qualities they prized most.

Consistent outcomes 

Healthcare pros said that any devices they purchase must be able to deliver consistent and predictable outcomes. It is critical that medical professionals have confidence in the tools and implements being used, and their ability to contribute to consistently favorable outcomes with patients. Anything less just isn’t going to find its way into the hospital.

Durability 

High-quality products are essential when performing surgeries and even relatively routine procedures because they help ensure everything will go as planned. High wear resistance is essential – having a low-quality device fail during a procedure could spell disaster to both the patient, the surgeon, and the facility. As in most professional applications, medical personnel insist on having durable, long-lasting equipment.

Ease of use 

The easier a device is to use, the better it is for medical personnel. It helps if there is an intuitive quality about any device, so there is no learning curve associated with its use, and so it can quickly be mastered. The simpler a device is to operate, the better it is for all staffers, and the less likelihood of misuse or failure there will be.

Usefulness 

It’s important that the product performs as expected, and that there is only a short time required to achieve optimal results. Not only that, but the results achieved must be long-lasting, to minimize any rework that might be necessary.

Positive patient experience 

Any medical device used must not cause discomfort to the patient and, instead, must contribute to the most optimum overall experience possible. These days, there is a heavy emphasis on patient experience, and medical personnel must always be mindful of that when administering care. If possible, the device must also promote high patient compliance, for their own good and for the good of the hospital.

Combining it all 

Given the fact that these are the top qualities sought by healthcare personnel when purchasing medical devices, it behooves the medical device salesperson to build a portfolio that includes products satisfying these wants and needs.

The DinamicOR Back Table Solution and Workflow Management App combine all these desirable qualities to make it a truly compelling product for both clinical staff and medical device providers.

If you’re interested in adding this powerful product to your own medical device portfolio, we invite you to contact us today. We can help you get started or answer any questions you might have.